Company Name: TCS
Job Role: Traffic Coordinator
Experience: 1 – 5 Years
Qualification: Any Graduate
Job Type: Full Time
Job Location: Thane, Mumbai.
Salary: Best in Industry
Job Description:
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Position Overview:
We are seeking an experienced Linear / Radio Campaign Schedular to lead the execution and delivery of advertising campaigns across traditional linear / radio platforms. This role emphasizes campaign management, traffic coordination, and ad scheduling to ensure campaigns run seamlessly and meet client objectives. The ideal candidate will have a deep understanding of broadcast workflows, excellent organizational abilities, and a proactive approach to managing complex schedules and client requirements.
End-to-End Campaign Oversight:
- Manage the entire lifecycle of linear / radio advertising campaigns, from initial booking to final reconciliation.
- Serve as the primary point of contact for clients, ensuring their objectives are met with precision and efficiency.
- Work closely with sales teams to confirm inventory availability, negotiate placement priorities, and align with client expectations.
Campaign Execution:
- Oversee the seamless integration of client assets into the broadcast schedule, ensuring accurate and timely delivery.
- Monitor campaign performance during broadcast, addressing delivery issues such as under-deliveries or audience fluctuations.
- Manage make-good or adjustments proactively to meet contractual obligations.
Stakeholder Coordination:
- Act as a liaison between sales, creative, and broadcast operations teams, ensuring all stakeholders are aligned on campaign details.
- Provide clear instructions and guidance to traffic and operations teams to minimize errors and improve efficiency.
Performance Monitoring:
- Continuously track campaign progress, ensuring targets like GRPs (Gross Rating Points) or reach and frequency are achieved.
- Regularly provide clients and internal teams with performance updates and recommendations for optimization.
Education:
Bachelors degree in media (TV / Radio), Advertising, Communications, or a related field.
Experience:
- 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.
- Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.
Technical Skills:
- Proficiency with traffic management systems (e.g., WideOrbit, IBMS, or similar).
- Advanced knowledge of Excel and ability to work with data to derive insights.
- Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.
Soft Skills:
- Strong organizational and multitasking skills, with a high level of attention to detail.
- Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.
- Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.
Walk-in Details:
Walk-in Date: 20th December 2024
Time: 10.00 AM – 12.00 PM
Venue Details:
TATA CONSULTANCY SERVICES OLYMPUS,
Hiranandani Estate,
Thane West, Thane,
Maharashtra 400607.
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