Cognizant is conducting a walk-in drive for freshers/exp as Process Analyst positions in Hyderabad Location. This opportunity is open to all graduates. For more details regarding the walk-in interview, including the specific venue and timing, please refer to the additional sections provided.

Company Name: Cognizant

Job Role: Process Analyst

Experience: 1 – 6 Years

Qualification: Any Graduate

Job Type: Full Time

Job Location: Hyderabad

Salary: Rs.3,25,000/- to Rs.6,00,000/-

Job Description:

We are looking for a detail-oriented and proactive Google Ads Optimization Analyst to manage and optimize paid search, video, shopping, and display campaigns for global clients.. This role is key in driving campaign performance improvements, optimizing key metrics, and ensuring the seamless execution of Google Ads strategies to meet client KPIs.

Key Responsibilities:

• Campaign Optimization: Manage and optimize high-performing Google Ads campaigns across Search, Video (YouTube), Shopping/PMax, and Display/Demand Gen. This includes keyword research (Leverage tools in Google Ads such as Performance Planner, Reach Planner, Keyword Planner), bidding strategies, ad copy optimization, budget allocation, campaign structuring, targeting, performance tracking, and resolving product listing issues. Experience with PMax, Demand Gen and Discovery campaigns is a plus.
• Data-Driven Decisions: Use data analysis tools and Optiscore insights to track campaign performance, optimize strategies, and identify opportunities for improvement
• Proactive Recommendations: Provide actionable insights and optimization recommendations to improve campaign performance across all channels, ensuring client KPIs are met or exceeded.
• Communication & Reporting: Draft clear and concise emails to communicate campaign strategies, optimizations, and performance updates to clients and stakeholders.
• Demonstrate strong storytelling abilities to craft compelling success stories and effectively present data-driven insights.

Requirements:

• Experience: 1-2 years of experience in digital marketing, specifically Google Ads management (Search, Display, Video, Shopping, Pmax, Demand Gen).
• Hands on experience on MS Office : Should have good knowledge on Excel and be able to use data tables, pivots and advanced excel formulas (Mandatory).
• Communication Skills: Strong communication skills, both written and verbal, with a proactive approach to tasks.
• Client Exposure: Exposure to working with global clients and an understanding of cross-cultural contexts and international brands.
• Mandate WFO for all 5 days.

Apply Mode: Walk-in

Walk-in Details:

Walk-in Date: 14th October 2025

Time: 9.30 AM to 12.30 PM

Interview Address:

Cognizant office,
Ground Floor, Tower-5,
GAR Infobahn, Shanthinagar Rd,
Kokapet, Hyderabad, Telangana 500075.

Contact – Pavan Kumar Vangoori

About Cognizant:

Cognizant Technology Solutions is a leading global IT services and consulting firm headquartered in Teaneck, New Jersey, USA. Originally founded in 1994 in Chennai, India, as an in-house technology unit of Dun & Bradstreet, it became an independent entity in 1996 and went public in 1998. The company is listed on NASDAQ under the ticker symbol CTSH and is a component of the NASDAQ-100 and S&P 500 indices .